Within the framework of Multiplex we addressed the diffusion of false rumors on online social media. Such a phenomenon has been listed by the World Economic Forum as one of the main threats for our society. In particular we studied virality and the social determinants behind the diffusion of false claims (e.g., the link between vaccine and autism).
We will show a video aimed at illustrating the anatomy of false rumors cascade. The video accounts for several hoax and shows the exact way in which they were shared on Facebook. The process makes evident the effect of confirmation bias as well as the segregation of online communities on online social media.